Whitney Bank
Hancock Whitney Bank has unveiled its new brand name and logo, signalling the latest step in the company's evolution.
The bank was previously known as Whitney Bank, and has been in operation since 1883. The new brand name and logo - Hancock Whitney Bank - reflects the company's history and future aspirations.
"Our new brand name and logo reflect our rich history and our bright future," said John M. Hairston, Chairman and CEO of Hancock Whitney. "We are a distinctive community bank that is deeply committed to our clients and communities, and our new brand reflects that commitment."
The new logo incorporates elements of the old Whitney Bank logo, including the signature "W" and the fleur-de-lis, which has been a symbol of the company since its inception. However, the new logo also features a new colour scheme and a bold, modern font.
"We wanted a logo that would be instantly recognisable as our own, while still paying tribute to our past," said Hairston. "We feel that the new logo accomplishes that goal."
As part of the rebranding process, Hancock Whitney will launch a new website and roll out new marketing materials, including television and print ads.
The bank is also planning to expand its footprint in the Gulf South region, which includes Louisiana, Mississippi, Alabama, Florida, and Texas. The company currently has 237 branches and operates in 10 different states.
"We believe that our new brand name and logo, along with our expanded footprint, will help us to better serve our clients and communities," said Hairston. "We are excited about the future of Hancock Whitney Bank."
If you are interested in learning more about the rebranding process and the new Hancock Whitney Bank, visit the bank's website at https://www.hancockwhitney.com/.
Hancock Whitney Bank's headquarters is located at:
One Hancock Whitney Plaza
New Orleans, LA 70170
United States of America
Overall, the rebranding process of Hancock Whitney Bank represents an exciting new chapter in the company's long history. With a renewed focus on community and a modern, eye-catching logo, the bank is well positioned for continued growth and success for years to come.
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